What are the charms of kimono, one of the 3 most popular aspects of traditional Japanese culture among foreigners?

Hello, this is TORA.   Nowadays, I often see foreign tourists visiting Asakusa in Japanese clothes. I am also ・・・
Source: www.otsukaresama-deshita.com/en/ What are the charms of kimono, one of the 3 most popular aspects of traditional Japanese culture among foreigners?